5 Ways to Attract Tenants Using Zillow Rentals

The rental market is very competitive, especially in places like New Jersey (NJ), where there is a lot of demand for good rentals. Landlords and property managers need to stand out in order to fill vacancies fast. Zillow Rentals, which is powered by Zillow Rental Manager, is a great way for landlords to find millions of potential tenants on Zillow, Trulia, and HotPads. Zillow says that its network gets an average of 36 million views each month. This means that using Zillow Rentals well can make a big difference in getting good tenants. This post talks about five proven ways to get the most out of Zillow Rentals. It focuses on improving listings, employing tools, and finding renters in competitive locations like New Jersey. We’ll also talk about how knowing things like how well Zillow’s stock does can help you figure out how reliable and popular the site is.

1. Make listings that are interesting and use high-quality media.

The first thing you need to do to get tenants on Zillow Rentals is make a listing that stands out. Zillow says that listings with good photos get 94% more views than those without. In a competitive market like New Jersey, where renters can choose from dozens of possibilities, your listing needs to stand out in both looks and words.

• High-Quality Photos: Hire a professional photographer or use a camera with a lot of resolution to take pictures of the inside and outside of your property that are well-lit. Include at least ten pictures that show off important sections including the kitchen, bathrooms, bedrooms, and outdoor spaces. For instance, in New Jersey, tenants might be interested in a large backyard or being close to public transportation.

• Zillow 3D Home Tours: With the free Zillow Rental Manager software, you can make virtual tours of homes. This function is especially useful in New Jersey, where busy professionals may want to take virtual tours before making plans to visit in person. Tenants can better picture the area with a 3D tour, which makes them more interested.

• Detailed Descriptions: Use words like “prime location,” “modern amenities,” or “pet-friendly” to write a description that will make renters want to read it. Be clear about how many bedrooms and bathrooms there are, as well as any special features like hardwood floors or recent renovations. Talk about the neighborhood, especially if it’s a nice part of NJ, such near Jersey City or Hoboken.

You may make your property more likely to be seen by potential renters looking on Zillow Rentals by using Zillow Rental Manager’s features to make listings that are both attractive and informative.

2. Use Zillow Rental Manager tools to get the best prices

To get tenants quickly, it’s important to set a rent price that is competitive. The Rent Zestimate is one of the pricing tools that Zillow Rental Manager offers. It looks at local market patterns to advise the best rent price. This is especially crucial in New Jersey, where rental pricing can be very different between cities like Newark and suburbs like Montclair.

• Use the Rent Zestimate: This tool lets you see how your rental compares to other similar properties in your region so you can set a competitive pricing. If the Rent Zestimate says that a two-bedroom apartment in NJ should cost $2,500, but similar listings are priced at $2,700, you can get more calls if you put your pricing a little lower than what the market says it is worth.

• Highlight Value-Added Features: If your home features things like in-unit laundry, parking, or access to a community pool, make sure to mention these in your ad. Zillow says that 40% of renters want private outdoor spaces, which can be a selling feature in New Jersey’s suburban regions.

• Transparency on Fees: Be upfront about security deposits, pet fees, or other costs. Transparency builds trust and reduces dead-end inquiries from renters who can’t afford the total cost.

You may get tenants who are ready to sign a lease by utilizing Zillow Rental Manager to establish a competitive price and show off the value of your property. This will cut down on the time your property is empty.

3. Use the premium features of Zillow Rental Manager

Zillow Rental Manager has paid tools that help make your listing more visible and make the rental process easier. Upgrading to a premium listing for a one-time price of $29.99 gives you benefits like better search result ranks and personalized insights. This can be quite helpful in New Jersey’s competitive rental market.

• Benefits of Premium Listings: Premium listings show up higher in search results on Zillow Rentals, Trulia, and HotPads, which makes them more visible. This is quite important in New Jersey, as tenants generally look for homes in popular cities like Jersey City or Princeton.

• Tenant Screening Tools: Landlords can take applications online for free using Zillow Rental Manager. These applications include background checks, credit reports, and eviction histories. Tenants pay $29 for each application. This makes the screening process easier, so you can discover good tenants faster.

• Performance Analytics: Premium listings give you information on views, leads, and applications, which might help you change your strategy. Zillow can suggest that you change the description or cut the price of your NJ listing if it isn’t getting any leads.

If you pay for Zillow Rental Manager’s premium services, your listing may stand out more, especially in markets where Zillow stock performance shows that the platform is reliable and has a significant market presence.

4. Talk to renters quickly and in a professional way

Being responsive is really important for getting tenants. The Zillow Group Consumer Housing Trends Report says that 71% of renters expect a response within 24 hours of asking about a listing. The communication options in Zillow Rental Manager make it easy to stay on top of things and answer quickly.

• Fast Answers: Use Zillow Rental Manager to handle questions and set up showings. For instance, in New Jersey, where renters may be looking at several properties, a rapid answer might make your ad stand out.

• Professional Communication: Always be polite and professional when you talk to people. Give detailed answers to queries concerning lease terms, amenities, or New Jersey rules that are specific to the state, including rent control laws in some areas.

• Tour Availability: Use Zillow Rental Manager’s tour scheduling tool to let others know when you want to display your property. Offering flexible choices, such as virtual tours through the Zillow 3D Home app, can draw in busy tenants in New Jersey’s fast-paced market.

You may create confidence with potential tenants by being professional and responsive. This makes it more likely that you will get a lease through Zillow Rentals.

5. Get the word out about your listing outside of Zillow Rentals.

Zillow Rentals gets a lot of traffic, but putting your listing on other sites can help it get even more attention. Zillow Rental Manager automatically sends listings to Trulia and HotPads, but you may reach even more people.

• Social Media Integration: You can post your Zillow Rentals listing on sites like Facebook and Instagram. In New Jersey, local community clubs or websites for places like Morristown or Red Bank can help renters who know the region.

• Posters and flyers for rent: In smaller communities in New Jersey, old-fashioned approaches like posters and flyers can get people interested. If there are still tenants living in the property, Zillow says to be careful while putting up signs so you don’t bother them.

• Encourage Reviews: Ask current or past tenants to leave reviews on your Zillow Rental Manager profile. Positive reviews build credibility and can influence renters browsing Zillow Rentals in NJ.

You may reach more people and fill vacancies faster by using Zillow Rental Manager’s syndication and targeted promotion together.

Table: A look at the features of Zillow Rental Manager

Note: Costs and features are based on information from Zillow’s official sources and may change from one area to another or over time.

Getting to Know Zillow’s Market Presence

Zillow’s substantial market position, as shown by its stock performance, shows that it is a reliable platform. Zillow stock (Z) is worth $71.50 as of July 2, 2025, and the company has a market size of about $16.95 billion. The stock price has gone up from $48.70 in July 2024 to $71.50 in July 2025. This shows that investors trust Zillow’s platforms, such as Zillow Rentals. This stability shows that landlords can trust Zillow Rental Manager, as the company keeps coming up with new ideas and expanding its reach. This means that landlords in NJ may use a platform that is supported by a strong firm to make sure they can always reach millions of renters.

Advice about Renting in New Jersey

The rental market in New Jersey is different from other places because of strong landlord-tenant legislation and high demand in cities. When using Zillow Rentals in New Jersey, think about:

• Local Rules: New Jersey has rules about things like how much a security deposit can be and how much rent can go up in particular cities. Follow these rules to make sure your listing doesn’t get you into trouble with the law.

• Highlight NJ Appeal: Stress how close the property is to NYC, public transportation (like NJ Transit), or local amenities like parks and beaches, which are very important to NJ tenants.

• Seasonal Trends: The rental market in New Jersey is busiest in the spring and summer. For the best visibility, time your Zillow Rentals listings to coincide with these times.

If you use Zillow Rental Manager to target the right market in New Jersey, you can find tenants that are a perfect fit for your property.

Conclusion

In a competitive market like New Jersey, you need a plan to get tenants, and Zillow Rentals, which is powered by Zillow Rental Manager, has the tools you need to do well. Landlords may quickly and easily fill vacancies by writing interesting listings, setting the right prices, using premium features, responding swiftly, and advertising outside of Zillow’s network. Landlords need this tool since it has good features and Zillow has a significant position in the market (as seen by the performance of Zillow stock). These five tips will help you get the most out of Zillow Rentals and find good tenants in New Jersey’s fast-paced rental market, whether you own one property or a whole portfolio.